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How to Paint to Lure in Prospective Customers

Brad Stoner - Tuesday, February 24, 2015

In “Buyology,” marketer extraordinaire Martin Lindstrom tells of a bank owner who wanted to boost his bank’s awareness. “Paint everything pink,” said Lindstrom, who had just finished dinner and several glasses of wine. Six months later, the bank owner called and said everyone hated the new color. “Stick with it,” said Lindstrom. Three months later, the bank boasted the best brand awareness in the region and had halved its marking costs. Read More