The Brad Stoner Painting Blog

The Brad Stoner Painting Blog

The Brad Stoner Painting blog is your San Diego Painting information destination for everything to do with painting; house painting, commercial painting, interior, exterior, picking the right contractor, the latest painting trends and much, much more.

Is Business Dropping Off? Update Your Appearance to Bring in More Foot Traffic

Rachel Williams - Thursday, December 04, 2014

From attracting new customers to boosting employee morale, the walls of your business say more than you think. If business is dropping off, you might want to give that commercial paint job a second glance. 


Savvy business owners are aware of just how important appearances are when it comes to attracting new customers as well as retaining existing customers and clients. You have spent a great deal of time perfecting your business plans and building up a good base of regulars in the San Diego area. It would be a shame if those efforts resulted in giving you a lower return on your investment because of an image problem with your company.

To put it simply: Would you rather do business with a company that has a fresh and welcoming appearance (and that clearly has the cash flow to keep its facade well painted on a regular basis) or one that has a lackluster facade and doesn’t seem to care about what impression it’s making?

It’s easy to become complacent about the appearance of your facilities when you are focusing on core business tasks. Supply chain logistics, employee management and other concerns press on your attention, while the paint on your building starts chipping and fading. Under such circumstances, a business owner would want to contact a commercial painter as quickly as possible to set things right.

It’s quite possible that potential customers will see your dingy facade or old-fashioned color scheme and just keep on driving by. If your premises don’t look contemporary and it seems like you haven’t paid attention to the looks of your building in some time, customers would rightly think that you aren’t paying attention to other important tasks as well.

Boost Your Building's Exterior

You’ll want to start with the exterior, since the look of your building is an important aspect of your advertising and marketing efforts.

You may prefer to keep the existing color choices, or could find it beneficial to make a bold change. A new color scheme may be all you need to differentiate yourself from other nearby buildings, for example, or attract attention from passersby and motorists.

Why Upgrade Interior Painting?

If you only upgrade the exterior of your facilities with a new coat of paint, you are doing yourself a disservice. Adding fresh paint to the interior will not only make the premises more appealing to customers, but also help with employee morale. When your team works in a bright, clean and pleasing environment, you can expect that their productivity will increase because they will be happier.


You don’t need to be an expert on color schemes to improve the appearance of your business. Instead, rely on a team of expert painters who know how companies can make an excellent impression on customers and employees alike with a brand new application of paint.




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